Imagine this:
You are hosting a very high-profile international healthcare
conference or a live medical seminar. The guest list includes some notable
doctors, medical researchers, and healthcare industry leaders from different
nations. As the guests of your seminar hail from various countries, they speak
and understand different languages. To avoid miscommunication during guest
addresses, you take the smart step of seeking assistance from professional simultaneous translation services.
At the end of the event, you let out a sigh of relief as every
spoken message was communicated accurately in multiple languages and was
understood instantly by everyone.
In this blog, we will discuss how a global product launch or
a live event can benefit from the assistance of simultaneous translation
services.
The Role of Simultaneous Translation in Product Launch
Simultaneous translation, also known as simultaneous
interpretation, is the process of converting messages and spoken words into
a different language in real time. The aim of such services is to provide clear
language support without disrupting the flow of the message, especially during
a live event or a product launch.
While simultaneous translation isn’t focused on written
content, it provides vital support during spoken interaction in events, like webinars,
keynote speeches, and Q&A sessions.
Professional translation services, including
simultaneous interpretation, help brands to launch their products in multiple
regions without delay.
They ensure:
- Every market is respected in brand messaging.
- Translated messages are understandable and dispersed at the same time.
- Brand consistency is never compromised.
Professional simultaneous translations are also vital
during live shows, investor meetings, trade fairs, and global press releases.
Trade fairs particularly use professional language
support for various reasons. Check out our blog to know more about these
specialized trade fair translations: Trade
Fair Translations: A Business Necessity for Global Events.
How Does Apple Ensure Clarity in Product Launches?
Apple, a master of clear communication and the global
behemoth of technology, ensures that each of its products is launched in a
strategic manner. During new product announcements and launches, millions of
viewers tune in.
To cater to such a massive multilingual audience, Apple often
provides live simultaneous translation. It is done either by voice or
subtitled streams.
What does Apple interpret and localize in real time during global launches?
- Live keynote presentations (multilingually interpreted in real time)
- Product catalogs and descriptions (translated pre-event)
- User interface and software of the product
- Marketing content
- Legal and support documents
- Q&A sessions
The Result?
Audiences enjoy a seamless and synchronized global
experience that keeps them engaged and thoroughly informed at the same time.
How Timing Matters in Global Launches?
Launching a product in the global market is not an easy
task. Brands need to be mindful of different time zones, languages, and other
factors. And for this, getting the timing of the launch is critical.
A delay in the simultaneous interpretation service during a live event can:
- Delay product interest in key markets.
- Confuse your multilingual audiences.
- Create inconsistency in how the product is perceived.
Any brand that wants to become a market leader needs to
get the timing of the launch right—with clear, accurate, and culturally appropriate
product localization.
Some Challenges in Coordinating Multilingual Product Launches
Here are a few hurdles brands often face during multilingual product launches:
- Unclear real-time communication due to a lack of professional interpreters.
- Technical issues with headsets, booths, or streaming platforms during the event.
- Inconsistent interpretation in terminology and tone.
- Lack of multilingual staff to manage real-time interactive events.
Fortunately, these challenges can be easily avoided by
working with expert linguistic services.
How to Ensure a Successful Multilingual Product Launch?
To deliver a flawless product launch across multilingual
markets, a brand must always follow these essential tips:
·
Plan Interpretation Early
Contact professional translation
services early in your launch schedule and book suitable interpreters and
technical tools beforehand.
·
Create Interpreter Briefs and Glossaries
Develop pre-event briefs and
glossaries for interpreters to educate them on the brand tone, product
terminology, and key talking points.
·
Use Reliable Interpretation Equipment
Invest in interpretation booths, headsets,
and backup audio systems to ensure smooth communication during the event.
·
Test with a Rehearsal, If Possible
Run dry rehearsals with the
interpreters to test communication flow, timing, and visual cues.
·
Ensure Cultural Relevance through Localization
Pair simultaneous interpretation
with product localization for a well-rounded experience. This ensures that the
audience not only hears the product details in their own language but also relates
to the cultural context.
Somya Translators: Your Global Launch Partner
When time zones, languages, and platforms collide, and the
launch of your product is in jeopardy, you need a partner who can manage it all
efficiently.
Somya Translators, an ISO 17100:2015-certified translation and localization agency, helps global brands with end-to-end language support for
global product launches.
We offer:
- A robust network of expert linguists and culture specialists.
- Wide coverage of 170+ languages.
- Human and machine translations, using advanced tools like Trados.
- Dedicated teams for each project to ensure efficient workflow and timely delivery.
Launching a product globally?
Looking to hire a localization agency?
Want to ensure your product is loved by culturally
diverse audiences?
Trust Somya Translators for simultaneous translation,
interpretation, and product localization support, and your global launch
will be as flawless as your product.
Contact us today for a free quote!
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