Showing posts with label Translation Agency. Show all posts
Showing posts with label Translation Agency. Show all posts

Monday, March 22, 2010

Translator: A Puppet or Einstein!

Is a Translator a puppet or an einstein? As a translator do you want to be counted as a person who solely follows the glossary and terminology and give damn about the other things and make the translation dreadfully prosaic or we want to be simply like Shakespeare, The Master of Words!

In my opinion a translator should be a mixture of both Einstein and Shakespeare i.e. he should be inventive like Einstein and innovative like Shakespeare.

Since scope of Translation Services is vast and it is the requirement of almost every single sector, from business catalog, pamphlets, manuals to games guide, movie, subtitling etc., thus it is very important to maintain the rhyme and essentials of the project from beginning till the end, and still make it easy for the user to read. Most translation when taken out of context becomes more difficult to understand. It’s not the translators fault but he is certainly the one to be blamed for. It’s not his fault as he was just following the basic translation rules but his fault is that he only followed the glossary and ignored what the source is actually expressing. Sometimes some words and phrases are used as a references for which we should write appropriate word and phrases that convey the same meaning in target language. For this one has to be either sensible enough to put the suitable phrase in target language or skilled enough to play with words and form the same meaning with the same expression.

As a translator, we are bound with so many norms and rules like ‘following this and that’; which is necessary of course but the question is till what extend… Because of this incertitude, a question always come to my mind that when bounded with the rules, does a translator ever get the opportunity to open up and show his creative and ingenious professional side!

The answer is creativity can never be caged. If you have creativity and know to use it with words then one day it will surely going to get noticed. But, it’s up to you and will always be, whether you want to use it with your creativity and beautify it or let the machines overpower your sensibility.

All you need to remember is…

Never let anything prevent you from doing what is right…

This quote should not be taken as a kick against action but should be taken as a simple truth that rights can never be wrong. Of course to maintain consistency throughout the project you got to follow glossary and terminology etc. But if you feel that you can give it a better shape, even if you have to include words not present in source or exclude words from source, then why not. And, if the creativity has been used in the right manner without hindering the glossary, then Bingo!! You Got it.

Translation is just as creative as writing a film script, rather than making it complicated for us, all we need to do is to play with words rather than becoming a puppet of glossaries. Remember we created the glossaries and we can always make it work our way.

Meaning of Translation

Translation is, above all, an activity that aims at conveying meaning or meanings of a given-linguistic discourse from one language to another, rather than the words or grammatical structures of the original. The meaning of a given word or set of words is best understood as the contribution that word or phrase can make to the meaning or function of the whole sentence or linguistic utterance where that word or phrase occurs. The meaning of a given word is governed not only by the external object or idea that particular word is supposed to refer to, but also by the use of that particular word or phrase in a particular way, in a particular context, and to a particular effect.

Translation requires a high standard of knowledge of a language and a meticulous approach to words and processing text. Many specialise in specific fields such as legal or medical texts. Translators also usually only translate into their native language. A translator would need a high degree of fluency to translate out of their native language, as no matter how long you’ve lived in a country, there will always be forms of the language you don’t know.

Use of Dictionary


As a language learner you should never be far from a good dictionary. Learn how to use it properly and you will enrich your language skills. Besides using your dictionary as a quick reference book for words you’re not sure about, use it as a source of increasing your knowledge of how your new language works. This doesn’t mean you need to read it from cover to cover. However you should understand how your bi-lingual dictionary works.

Familiarise yourself with the list of abbreviations usually found at the front of the dictionary. You should also find grammar tips, verb tables, cultural notes, pronunciation tips, numbers, weights and measures and times and dates. Knowing how to find these quickly can be very useful to the language learner.

In the middle of a good language dictionary there is often a section on common language phrases. This will be split into categories such as: job applications, commercial correspondence, opinions, likes and dislikes, the telephone and e-mail. Use this section to improve your language skills. Many people don’t even know it’s there!

Difficulties with translation


Despite having the support of a good dictionary, it’s always a good idea to try and ‘stretch’ your language skills. When you come across a word you don’t know don’t automatically turn to the dictionary. By all means use it as a back up to check words, but first of all try and get the meaning of the word.

Look at the whole context of the paragraph and see if it gives you any clues. Consider the tense of the word. It may be a familiar verb in a tense you don’t recognise. Try and take a step back and look at the meaning of the text you are trying to translate, to see if the unfamiliar words fall into place. This method doesn’t always work, but when it does it’s much more satisfying then turning the pages of a dictionary.

Translation Services in india

Tips for Translation

There is no need to explain what translation means in our everyday non-professional understanding. It is a process when a text – be it oral or written - created in one language is transferred into another language. But translation has never been just a word for word substitution – it is a difficult and creative process that requires real professionals with a wide experience in Translation Industry. It is the language differences that made people resort to this hard yet vitally important job and made the translation itself one of the oldest occupations in the world. Different cultures, mentalities, levels of development, traditions – all of them come forward when a need arises to translate. It is easy to make oneself lost in this ever-changing world of words and meanings.

Many people believe that translation is an easy thing and all you have to do is to change words from the source text into the equivalent words of a target text. However, this is not true since some phrases, if translated literally, would make no sense.

Translation is a very complicated process which has to consider many factors - the genre and the style of the original text, the translator's competence, and the timeline allocated to the project and many more. There are a great number of useful translation tips available online and offline, yet every translator have their own reliable methods and techniques, built on expertise and time. Here, are few of the most essential translation tips that can come in handy both for the oral translation and the written translation.

Oral Translation Tips

Interpreting - simultaneous, consecutive and whispering - is considered to be the most difficult type of translation. To achieve great results in this domain, an interpreter is expected to have a high level of competence in different areas, to understand and critically analyse the translated information, to know how to highlight the key elements in the text, to constantly enrich their professional vocabulary, etc. The personal features of an interpreter - such as a quick reaction, clear articulation, and bright mind - are also of great importance.

The most essential interpretation tips are as follows:

  • In advance familiarize yourself with the topic of the speech
  • Note down main points of the speech – it will help you when interpreting
  • Translate and clarify the meaning of special terms and key words prior to interpreting
  • Establish friendly relations between you and the speaker at a consecutive interpretation
  • Remember to pronounce words distinctly and clearly
  • Produce a brief summary at the end of the speech - it helps to clarify conclusions
  • React quickly and be ready to work under pressure
  • Enjoy what you are doing - there won't be a second chance
  • Transmit a clear message to the target audience.

Saturday, January 16, 2010

Quality Ways For the Translation

As all the countries of the world, to fulfill there financial need, coming together irrespective of there political boundaries and, to help people come together and carry same perspective for one target, these countries are taking help of translation to let the world know about there historical articles, scriptures and texts.

Technique can also not ignore the need importance of translation today. Especially, as in current times its position and situation clearly shows that its field will keep on growing. Because of this, many people are making translation as there professional.

But translation is not a piece of cake… It’s a process of dedication and complete lexical knowledge. As far as those people are concerned, who think that mere knowledge of some languages can make it easy to translate a language from another language, they are not correct. As the transferring a life from its habitat, effects on its efficiency and habits, as translation of a creation of a language definitely affects its original existence. Most of the time, is has been seen that, some translation of a creation is very awkward.

For removing this type of problem here are some step must be taken:-

First of all, we should well understand the topic or document is being given for translation. Doing many kind of research, can be helped to understand the sole of the source. After understanding the sole, we can do the translation very much closer to existing translation. Then we can start the Translation. After completing the translation, we must re-review our own translation. As we know Human being is the statue of mistakes. That’s why it is absolutely sure that we can do mistakes, and by this way we can remove these kind mistakes by our self.

Secondly, we should send our translation to the Editor, for editing and Review. It will bring upon qualitative changes in your translation by removing grammatical and stylistically errors.
After this, we must send the edited and reviewed translation to the reviewer for final review. It is very much important role in translation. Because the reviewer find out the miner mistakes, preferential changes from the translation.

After the completion of above steps, we can say the translation has been completed. But even we must send the file to the Final revision and detailed explanation. So that we can be satisfied with the translation and further argues.

Following these steps while translation, Improve the Quality and Sole of an Existing Creation and can be satisfied with Our Own work.

Translation : Art or Science


Since time immemorial, human beings have yearned for knowledge. Inventions of fire by flinting two stones and then of wheel, were the most revolutionary inventions of history. These inventions led human beings settle down in a group, making the framework of a society. With the formation of society came the apparent urge of acquiring knowledge and sharing it. In today’s world, communication between different nations with different languages is feasible through translation.

Translation is putting some content into the words of a different language; maintaining the spirit of the source language. In the same way, Pinhhuck (1977: 38) defines translation as "a process of finding a Target Language equivalent of the Source Language.

Is translation a scientific study or artistic endeavor, researchable theory or technical craft, a branch of linguistics or of literature? Being utilized as a means to act as a bridge between two cultures, translation seems to be a complicated and multi-faceted activity or phenomenon.

According to Benjamin (1923), the twentieth century has been called the age of 'reproduction' or, as Jumplet (1923) points out 'the age of translation' (as cited in Newmark, 1988a:1); however, the constant debate as to whether translation is an art or science has a long history. Some scholars may argue that translation is a process of creative thinking; consequently, it is subjective and cannot be systematized by laws.

As Savory (1957:49) claim, "it would almost be true to say that there are no universally accepted principles of translation, because the only people qualified to formulate them have never agreed among themselves"; therefore, he does not tend to consider translation as a science.

According to Kelly (1979:51), Hieronymus (also known as St. Jerome, 4th century A.D) as well as others followed Cicero's 9106-43 B.C) claim constantly that translation was a branch of oratory, and Holmes (1979a:23), specifying two branches of translation studies, namely pure and applied, points out that the aim of pure translation studies is to describe the phenomenon of translation and to investigate all related aspects of it; however, applied translation studies focus on the application of translation theories to such aspects of translation as translation practice, the teaching and learning of translation.

He believes that all factions of translation are interrelated and their relationship is dialectical; however, Toury (1995:7) puts forward that the relationship between pure and applied translation studies is unidirectional--theoretical studies serve as a nurturing source for the applied studies. Furthermore, Toury (1982:7) believes that translation, as a cognitive science, has to reach beyond linguistics, and calls it "interdisciplinary"; consequently, it seems that he considers translation a science. This science seems to be warmly welcomed by some scholars in the form of 'word for word.' For instance, Norton (1984:59) quotes Horace (65-8 B.C) to state that, "it is the duty of a faithful interpreter to translate what he undertakes word for word."

Nevertheless, Chukovskii (1984:93) does not take translation into consideration as a science when he confirms that, "translation is not only an art, but a high art." Moreover, Newmark (1988a), referring to translation as "a craft" Some scholars consider translation a science. Though the most salient features of a field of science are precision and predictability, Berkeley (1991:83) notes that some sciences, principally those dealing with the humanities, do not attain a one hundred percent predictability level. However, Baker (1998:4) points out that translation is a separate academic discipline which, "like any young discipline, needs to draw on the findings and theories of the other related disciplines in order to develop and formulate its own methods." Nevertheless, distinguishing between science and translation, Karra (2000:1) writes that "my colleagues never understood why I chose the world of translation over science."

Translation is an art, not a science; like most arts, it is a lot more complicated than it looks. (Translation, 2005:2)

Translation studies can be regarded as a science. However, if we take the product of translation into account, it seems rational to think of it as a craft or art. Whether translation is regarded as a science, art, or craft, it seems significant to note that a good translation should play the same role in the TL as the original did in the SL.

Machine Translation

"A renewed international effort is gearing up to design computers and software that smash language barriers and create a borderless global marketplace."

Machine translation (MT) is a procedure whereby a computer program analyzes a source text and produces a target text without further human involvement. In point of fact, machine translation typically does involve human intervention, in the form of pre-editing and post-editing. An exception to that rule might be, e.g., the translation of technical specifications (strings of technical terms and adjectives), using a dictionary-based machine-translation system.

So far, machine translation a major goal of natural-language processing has met with limited success. A November 6, 2007, example illustrates the hazards of uncritical reliance on machine translation. Machine translation has been brought to a large public by tools available on the Internet, such as Google, Babylon, Wikipedia etc. These tools produce a "gisting translation" a rough translation that, with luck, "gives the gist" of the source text.

With proper terminology work, with preparation of the source text for machine translation (pre-editing), and with re-working of the machine translation by a professional human translator (post-editing), commercial machine-translation tools can produce useful results, especially if the machine-translation system is integrated with a translation-memory or globalization-management system.

In regard to texts with limited ranges of vocabulary and simple sentence structure (e.g., weather reports), machine translation can deliver results that do not require much human intervention to be useful. Also, the use of a controlled language, combined with a machine-translation tool, will typically generate largely comprehensible translations.

Perspective of IT and Telecommunication Translation



Present Time is the time of Globalization. In the current scenario every country is carrying equal level of perception and thinking about its culture, state and business. Today one's loss or profit is connected to others loss or profit. One of the biggest examples of this is Economic Showdown. At this time, every country need to share there information, culture, and past experiences with another country. It’s not only benefited for their business but also it is beneficial for future steps of development and mutual growth.

Currently, there are many types of translation, but the scope of technical translation is becoming so popular that it seem difficult to assess the border. For this new software and new telecom device is being developed constantly. But the native people of other country can not understand the functionality of that device, machine. To solve it we need to render the information from one technical language to other technical language. It’s called IT/Telecom translation.

In this domain of translation there are more fields. Very first is the Hardware, It means that, when exploring any Hardware device, like HP LaserJet, other people may find it difficult to understand the ways of operating the device, most of the time they need the manual in their native language. Hence to make the manual and operating methods readable and understandable Hardware translation is needed.

Second one is Software translation, its purpose of translation is also same as above, but Web Site Localization is also an important pillar of IT/Telecom Translation Industry. As today, the use of internet is growing by the speed of light; hence giving a broad scope of exposure. For the same, every company is making their web site, and making it localized in local language. So that, people of any country know and understand them. By this, it becomes the fastest way to spread information of the company.

And the last field of this domain is Telecom Industry. In this part the content and manuals of device like Mobile, Fax machine, and Wireless get translated. Today these devices are being counted as one of the important need of human being. Irrespective of there knowledge of English or any other foreign language, they use it. But to use them, they need to understand the methods provided in the manual, and for the same they Telecom Translation is coming in use.

To make the translation easier and approachable there are many Company, Agency and Freelancers handling the translations of these fields. And Somya Translators Pvt Ltd is one of the solutions provider for all of these translation issue.

Translation process

Before I brief you the process of translation, we should first understand the meaning of translation. Translation is the process to render written or spoken source language texts to equivalent written or spoken target language texts.

At the first glance, as per the definition, it seem very easy and quick process, but in reality it is as complicated and methodological. When a project come for translation it has to go through several stages before it finally reaches to the translator. Even then it goes through more stages till its final delivery. This entire process can be sum up as the Translation Process.

The translation process includes decoding the meaning of the source text, and re-encoding or translating this meaning in the target language. Behind this simple process lies various activities like checking grammar, syntax, idioms, semantics, and the like of the source language and also the culture of its speakers. It is necessary that the translator's knowledge of the target language is more important than his knowledge of the source language.

The process, which is usually followed by all to ensure a well written, accurate translation:

The document that is to be translated is assigned to a person who is well versed with the native language is that which the document is being translated into. The document is edited by a person who is fluent in both the target and source languages. Accuracy, grammar, spelling and writing style are all checked in the editing stage. The document is proofread by a person who is fluent in both languages. It is also necessary to check spelling and layout. Finally, before the document goes to the client, the document is further rechecked to ensure that the translation is correct, there is no missing text or texts and the layout is perfect.

There are also some particular problems in the translation process: problems of ambiguity, problems that originate from structural and lexical differences between languages and multiword units like idioms and collocations. Another problem would be the grammar because there are several constructions of grammar poorly understood, in the sense that it isn't clear how they should be represented, or what rules should be used to describe them. The words that are really hard to translate are frequently the small, common words, whose precise meaning depends heavily on context. Besides, some words are untranslatable when one wishes to remain in the same grammatical category. The question of whether particular words are untranslatable is frequently debated.

Few measures can be taken to avoid and produce the best Translation. It is important that translators are familiar with the product they are translating and also with the tools they are using. The translation process is not the replacement of one word with another, but the formation of concepts in another language. Thus, each translator should have equipment and knowledge compatible with the language being translated. Translation guidelines and instructions should be provided to ensure correct translation. To ensure accurate translation, terminology glossary should also be provided to the translators.

To ensure quality we must follow this process and safety measures. After all it’s the quality and gaining clients trust that matters.

Linguistic issues with Translation

One of the distinctive properties of translation is creativity, by which we mean the ability of native speakers of a language to produce and understand new forms in their language. Even though creativity is most apparent when it comes to translation and sentence formation, it is also manifest in our lexical knowledge, where new words are added to our mental lexicon regularly.

Translation is always done in clear and grammatically correct language. Whether it is Hindi, English or any other language, it should be formed grammatically correct as well as grammatically sound. As an English to Hindi translator in Somya Translators Pvt Ltd. I would like to share some of my view on the issues we face while translating from native language to different and vise-a-versa.

Many times it had been noticed that we get so involve and used to technical translation that we forget that translation is not about translating every word, instead its all together a business of forming a whole new sentence from one language to other language conveying the same meaning. As I am not much aware of any other language I can only judge two languages, i.e. of course Hindi and English. Sometimes I do find mistranslations in articles translated in Hindi, which is probably due to insufficient knowledge on the part of the native language, but it is very rare, and I am always surprised when this happens. They do not really contain mistranslations based on misunderstanding of the original language and the technical terms are usually correct, but the target language is sometime so bad that I have to read the original text at least twice before I can figure out what the translated text means.

One of the reasons behind this is the phonological, alphabetical difference between Hindi and English and also the preposition and postposition difference in them. The Devangari script employed by Hindi contains both vowels (10) and consonants (40). Hindi is highly phonetic; i.e. the pronunciation of new words can be reliably predicted from their written form. This is in strong contrast to English. Conversely, it results in mispronouncing words that people first encounter in writing. In Hindi, objects have genders. For instance, a book is feminine and a house is masculine. Hindi uses a different word order than English. Since grammar is quite difficult with two genders, laypeople make mistakes in that regard. Also in Hindi Post-positions are used instead of Prepositions.

Translators should be aware of the fact that incorrect comprehension of a text considerably decreases the quality of the translation. Finding solutions to dilemmas is a constant in the work of the translator. This includes reading comprehension strategies for translation (underlining words, detecting translation difficulties, contextualizing lexical items, analyzing them, and so on.)

Translators should also be aware that meaning is not only conveyed by words. Hence adequate decoding and re-coding of nomenclatures, figures, tables and charts; standardized terms, acronyms, toponyms, etc. is a matter that must be properly considered.

Last, but not least, translators should observe that the essence, in terms of meaning and sense, register and style, etc., and the lay out of the original text, in terms of format, i.e. sources, paragraphs, indentation, columns, tables, etc., is properly adhered to in the translated unit.

If followed properly this can and will certainly help in providing the best translation in business.For More Information Plz visit our site here :- http://www.somyatrans.com



Translation, never easy nor diffficult

Translation is the process of converting one language into another with respect to cultural, social values. It is said that “It takes less time to train an airman to become a fighter pilot than it takes to become a good translator". For Translation it is must that a translator should very well aware with both source and target language. This is why more translators are the native speakers of the required language in which translation is needed. But having knowledge of native language is not only a requirement for being a translator.

Translation is neither very difficult work to do but on the other hand it is not also very easier to do.

What is Translation?


Translation is the transmittal of written text from one language into another. Translation Refers to the written language, and is the action of interpretation of the meaning of a text, and subsequent production of an equivalent text that communicates the same message in another language. The text to be translated is called the source text, and the language it is to be translated into is called the target language.

Translation must take into account constraints that include context, the rules of grammar of the two languages, their writing conventions, and their idioms. A common misconception is that there exists a simple word-for-word correspondence between any two languages, and that translation is a straightforward mechanical process. A word-for-word translation does not take into account context, grammar, conventions, and idioms.

Some of the definitions of Translation are:

• a written communication in a second language having the same meaning as the written communication in a first language
• a uniform movement without rotation
• transformation: the act of changing in form or shape or appearance; "a photograph is a translation of a scene onto a two-dimensional surface"
• (mathematics) a transformation in which the origin of the coordinate system is moved to another position but the direction of each axis remains the same
• (genetics) the process whereby genetic information coded in messenger RNA directs the formation of a specific protein at a ribosome in the cytoplasm
• rewording something in less technical terminology

How to translate?

As we already discussed that translation needs that a translator should have fluent and accurate knowledge of both the source and target languages. Although before doing translation one should remember few technical aspects also like consistency, accuracy, grammar, vocabulary, glossary etc.

Before starting translation important aspects to remember are:-
• Go through the whole translatable document, i.e. Source
• Check the content given, whether the content is complete or incomplete.
• Understand the theme of the content
• Check whether any terminology has been provided or not.
• Check for glossary
• Read the instructions provided.
• If anything is unclear, or have any query, contact the job provider for accurate details.

Only after going through all the above mentioned points, start translating the document. While translating the document also consider these points:
• Translate the document as per the meaning.
• Please avoid word-for-word translation.
• Maintain consistency.
• Follow the glossary provided.
• Do the translation as per instructions.
• Use easy to understand language.
• Follow grammar strictly.
• Use proper words and
• Avoid using bookish language.

Translation, when practiced by relatively bilingual individuals but especially when by persons with limited proficiency in one or both languages, involves a risk of spilling-over of idioms and usages from the source language into the target language.

The art of translation is as old as written literature. Since the Industrial Revolution, developments in technology, communications and business have changed translation greatly. In particular, the advent of the Internet has greatly expanded the market for translation and introduced a vast array of new tools and types of work.

Once the activity of a relatively small group of clerics, scholars, it is now a profession with accredited schools, professional associations, and accepted standards and pay scales. Translators, professional as well as amateur, have thus played an important role in the evolution of languages and cultures.

Monday, January 11, 2010

Style guide Creation for Assamese Language (Part II)

Morphology and grammar
The Assamese language has the following characteristic morphological features.
1. Gender and number are not grammatically marked.
2. There is lexical distinction of gender in the third person pronoun.
3. Transitive verbs are distinguished from intransitive.
4. The agentive case is overtly marked as distinct from the accusative.
5. Kinship nouns are inflected for personal pronominal possession.
6. Adverbs can be derived from the verb roots.
7. A passive construction may be employed idiomatically.

Phonetics
The Assamese phonetic inventory consists of eight oral vowel phonemes, three nasalized vowel phonemes, fifteen diphthongs (two nasalized diphthongs) and twenty-one consonant phonemes.
The parts of speech uses in Assamese languageNoun1. Common Noun ---- Man, cow
2. Proper Noun ----- Ram, Rahim, Hari
3. Material Noun ---- Water, Box, Table
4. Verbal Noun ----- Movement, tour
5. Abstract Noun ----- Happiness, beautyPronoun
Example ------ he, she, they, yesterday, now

Adjective
1. Proper Adjective ----- beautiful, ugly
2. Verbal Adjective ----- edited, drawn
3. Adjective Adjective ---- Very much, too much, too many
4. Adverb ---- quickly, repeatedly

Verb
1. Transitive ---- eat, get
2. Intransitive ---- walk, cry

Saturday, December 26, 2009

Translation Fundamentals

Why translation and localization?

Translation is as basic a human activity as creating originals. It’s a natural trait of mind to express anything noticed new in the language one follows naturally. This has inspired the human beings to translate almost ever since the beginning of human civilization. Before the advent of modern technology, translated word was the only way to know that, in fact, there exists such a vast and diverse world beyond what we could see.

The world is as much indebted to the amateur translators as to the great scientists and inventors, revolutionary thinkers, prophets and social reformers. But for the translators’ efforts, the inventions, the thoughts, literature and mythology, and the revolutionary ideas that changed the world could not have traveled so far and wide.

The Challenge

In contrast to translation of literature and mythology, translation in technical domain has its own typical challenges and methodologies. It has developed a specialized process of migrating to other languages that we call localization. Localization is a broad sphere of activities of which translation is a major component. Technical adaptation with due respect to cultural sensitivities are the basic tenets of localization. This calls for a perfect blend of technical and linguistics skills.

Web and telecommunications are new and evolving domains. They are spreading at a speed that no other domains have achieved so far. Their user base is growing by leaps and bounds. Unlike other technologies, the web and telecommunications did not have time to mature first in the native land and language and then migrate to other lands and languages. Their technical maturity and widening of base have been simultaneous. This is the challenge for the translators: to be faithful to the domain and yet be welcome to the common user.

Almost every other day some new features are added to enhance mobile experience. Engineers and enthusiasts are working round the clock. Mobile manufacturers are in a cut throat competition to score over one another. The convergence of different technologies and domains has blurred the divide among them. So the translators now have to translate keeping this convergence in mind. This calls for a cross domain consistency.

With the evolution of Website localization as a specialized offshoot of translation, highly technical domains such web and telecommunications have developed industry specific standard terminology. This is a great help as well as a challenge for the translators. It’s a challenge because at times you have to accept a terminology which you do not find welcome from the language point of view. This underlines a fundamental rule of translation: consistency.

Translation always requires an active human involvement to come out in a welcome shape. Machines would always have a limited and supporting role in translation because they can only perform in a defined way. They cannot think. And here in comes fundamental 1.

Think

Think before you start. And think what? What is the domain? What is the text? What is the context? Who are the audience? To think clearly towards coming out with a good piece of translation, you need to read. This is fundamental 2.

Read

Read the text in total, not in isolation from the whole. This is a thumb rule. This would give you a feel of the content in its totality. At times, you get the actual message conveyed only at the end. Also read some existing domain translation to know what not to do. We should learn from others’ mistakes. It would be better if you just read the translation, not the source. This is very important. A reading would give you a feel whether this is an original text or a translation. General reading is immensely helpful. The more you read and know the better for you.

Post translation reading is equally important. Again read it in total, feel the flow and consistency of tone, style and narration. If you feel that it sounds like a translation and not an original, then the translation has failed the purpose and you have learned an important lesson: a translation has to sound like an original. This is fundamental 3.
Be close to original

The success of a translation is measured on how the audience accepts it in the target language. It must sound as if it is written in the target language itself. It must be as close to the original as possible in size, flow, and narration. An oversized translation with an entirely different narration is not a faithful translation. This underlines the need to be simple and precise, which is fundamental 4.

Be simple and precise

There is always a need and scope in translation to be simple and precise. The very purpose of translation is defeated if the message is not conveyed to the reader in the target language. You would never remember or fall back upon a complex document for guidance. We tend to use heavy terms while translating. We have to resist this and opt for the simpler terms wherever possible.

Golden Rules of Translation

Follow the source: A major challenge in translation is to reflect the tone, style, and structure of the source. This is simply addressed by respecting the source. It’s always safe and wise to follow the source.

Follow the rules: You are always correct if you follow the rules of language and grammar. A grammatically correct sentence is rarely a wrong translation. Being grammatically and linguistically correct is like speaking the truth. You don’t need to remember what you said the last time. This curtails half of the efforts at the review level. This ensure consistency of language and style.

Maintain Consistency: Consistency is the basic requirement of localization tasks. To a certain extent, it is more important than good quality. So much so that it can be acceptable if a translation is wrong but consistent but it is never acceptable if a translation is correct but inconsistent. And consistency is not restricted just to language, but it is also required in style, terminology, and narration. Beyond that, it extends to cross domain consistency. Ever growing convergence of technologies requires consistency in localization. Similar functionalities and concepts in telecom and software should be translated consistently.

Linguistically, consistency makes things easier for translators and reviewers. This saves efforts while making changes after the review. It helps in saving costs as we do not need to pay for anything that is already translated. It helps in developing logics and base doe machine translations.

Typical Challenges in Translation

To Translate or not

In technical translations, certain things are not to be translated. These are mostly company and product names, trademarks, sound marks and patents. They are not translated because they are known and identified in their original form, color, and shape. For example, Microsoft, as a rule does not translate its name and its product names. But this is not the case with all the companies. Certain companies like Nokia do not mind their brand name being written in target languages. Besides, untranslatable text may have technical significance. One has to be very judicious in making these decisions.

Translate or Transliterate

This is a major challenge for translators, particularly in the technical domain. At times one sees more transliterations than translations. This requires a very sound linguistic judgment, particularly when you do not have specific guidelines on what to translate or transliterate. At times, the client provides clear guidelines on what should be transliterated. This is simple to follow. As of now, there are no rules to guide the translators on this. However, there are generally agreed practices in the localization industry.

We just transliterate company and brand names (Nokia, Motorola), product names (Motorazr), domain specific terminology (modem, software, server, E-Mail, infrared, wireless, broadcast, and headset etc.), technology types (Multimedia) and proper names. Terms like file, folder, profile, call, settings, shortcut, operator, menu, media, gallery, card, video, clip etc. that are widely used in local languages in their adopted form are generally transliterated. However we have to be particular about their correct representation in the target language. We should use correct phonetic sounds to represent correct pronunciations in the target language.

Country names are a special category. Some country names have well adopted and accepted parallels in other languages like the United States of America (Sanyukta Raajy Amerikaa), South Korea (Dakshin Koriyaa), South Africa (Dakshin Afrikaa) in Hindi and other Indian languages. But certain country names with similar nomenclature like Saint Kitts and Nevis, Saint Pierre and Miquelon, and South Sandwich Islands are just transliterated because they are not well adopted or widely used in other languages. Certain country names are simply not translated as their adopted names conflict with other names. A typical example is United Kingdom which has to be transliterated as the exact translation (Sanyukt Raajya) would conflict with that of the US.

Another associated challenge is whether to transliterate the acronyms and how to transliterate them. The agreed practice in this regard is that we transliterate very popular acronyms like PIN and SIM. But when it comes to hard core domain specific acronyms like Encapsulated Post Script (EPS) Files, Push-to-Talk (PTT), File Transfer Protocol (FTP), we transliterate them and follow it up with the acronym in bracket in English. For ex. Push-to-Talk (PTT).

Cultural Challenges

We often come across typical terminology and names (Hangul Hanja, Katalan). It is pardonable if you misspell an unheard name unless it’s not culturally offensive. But a good translator would go and try to find native speaker to find the correct pronunciation of a typical term or name.

These issues are addressed by

1) following a common phonetic convention;
2) searching the web; and
3) speaking to a native.

Another important thing to remember is to respect the cultural sensitivities in translation. Never go ahead with what you find unparliamentary or offensive in your language.