Localization Services: Are They Necessary to Enter Indian Markets?

Imagine a brand that plans to enter India to cater to its 1.4 billion native consumers. They have everything set in place—from marketing campaigns to websites. However, in their excitement, they forget an essential detail: Is their marketing content relevant to Indians? The answer is NO, as they have not localized the content for Indian consumers. Localization is the process of adapting content according to the target market. It includes translating the language, adapting designs, adding cultural references, and changing the vital units.

In modern world, localization services is not just a fancy word but an essential tool to enter the vibrant Indian markets and operate efficiently.

In this blog, we will explore the nuances of localization services in India and try to answer a very important question: Are they necessary to enter Indian markets?

Localization Services for India

India is not just one market; it is the culmination of several markets into one. With 22 scheduled languages and thousands of dialects, India is known for its cultural diversity. So, for a business operating in India, it is essentially catering to multicultural consumers. And to satisfy native consumers, localization services are a must.

Here’s what makes localization services essential while entering India:

• For Indians, language is their identity. Statistically, over 85% of Indians prefer content in their native language. Whereas 87% of Indians say that they are not comfortable dealing with a brand that does not speak their language. 
• Establishing trust with Indian consumers is vital. Consumers feel connected when they engage with localized content, whether it is in apps, videos, or websites. They instantly feel a connection with the brand, leading to engagement.

If you want to explore how localization services connect with the culture of India, check out this blog: India’s Localization Power: Connecting Cultures to the World!

What Do Indian Localization Services Include?

Indian localization services don’t just change language from one to another. To have the most desirable effect, localization services adapt:

• Languages: Not just the words but also tweaking them with cultural references and local idioms.
• Design: Curating colors, layouts, and images for digital content and websites according to local preferences.
• Product Names and Description: Adapting marketing taglines and metaphors for higher resonance with local consumers.
• Units: Website and app localization services tailor currency, date formats, and measurement units. For instance, the currency would be Indian rupees (₹), the date format would be DD/MM/YYYY, and the unit of measurement should be in the metric system.
• Legal Compliance: Localization services offer skilled translators proficient in Indian law to ensure all information displayed is legally compliant.

Benefits of Using Localization Services for Indian Markets

Partnering with a professional linguistic service provider is essential. Whether you want to translate banners or flyers or use video localization services to tailor television advertisements, professionals guarantee unmatched quality and accuracy.

Some other vital benefits of using localization services are

• Better reach across diverse regions.
• Increased local sales and revenue.
• Strengthened brand loyalty.
• Improved SEO and online visibility.
• There is no risk of any cultural blunders.
• Complete local legal compliance.

Like the Indian market, localization services are also essential for the global esports industry. Want to know how? Just click on this link: Localization Services: Evolving Esports to New Heights!

Case Study: What Happens When You Don’t Localize Properly?

Remember Tata Nano, the small car manufactured by Tata Motors? The late great Ratan Tata had the noble intention of making affordable cars for middle-class Indian families. And so, the Tata Nano was marketed as the “World’s Cheapest Car.” However, in the words of Mr. Tata himself, the car’s marketing campaign was a disaster.

Ironically, the tagline “cheapest car,” which was supposed to ring some bells, ultimately was the reason behind the failure of the Tata Nano.

You see, Nano was supposed to make cars affordable and was priced at only Rs 1 lakh. However, the word “cheap” doesn’t necessarily resonate with the word “affordable.”

The fact that Nano was dubbed the cheapest car made it look like a low-quality automobile, affecting its appeal to buyers.

However, with the use of proper localization services, Tata Motors would have rectified this mistake and instead used a much more appealing word to explain its car. With localization services, brands can cater to the vast diversity of India and curate their marketing materials according to the target region.

Do You Need Localization Services?

So, let’s circle back to the original question asked at the beginning of the blog: Are localization services really necessary to enter Indian markets? 

The answer is absolutely YES. With multi-language translation services, a brand does not just enter Indian markets efficiently but also completely rewrite its brand narrative.

If you feel that you need localization services but are unsure, then ask yourself the following questions.

• Are you getting website traffic in India but no conversions?
• Is your app being downloaded in India, but the user retention is low?
• Have you spent a lot on global marketing campaigns, but they are underperforming in India?

If you, too, encounter the same queries while operating your business in India, then there is a good chance that you need to partner with a professional localization service, like Somya Translators.

As an ISO 17100:2015 certified language service provider, Somya Translators leverages its 16+ years of experience and skilled linguists to offer top-notch localization services for various industries.

Our exemplary and diverse localization services include

• Game Localization
• Software Localization
• Website Localization
• App Localization
• E-Learning Localization
• Video Localization
• Audio Localization
• Localization for Marketing Materials

And much more.

So, why just survive when you can partner with us and thrive in the Indian markets?

Contact us today, and let’s explore how our immaculate localization services can help you satisfy all your needs!

How Do Telugu Translations Impact Different Industries?

Today, businesses must establish an organic connection with their consumers to operate efficiently. This need becomes even greater when entering linguistical and culturally diverse regions, like the Telugu-speaking states of Andhra Pradesh and Telangana in India. To build a strong connection with the native consumers, businesses need to communicate accurately. Professional Telugu translation services assist such businesses by offering effortless linguistic support so they can not only enter the Telugu-speaking region but also function efficiently. Let us understand more with the following example.

In 2014, a vital medical campaign, the SMARTHealth India Project, encountered a strategic challenge in rural Andhra Pradesh. The project—which encouraged rural doctors to treat cardiovascular diseases using a mobile app—faced a linguistic hindrance. The effectiveness of the app, which was in English, was diminished in rural Andhra Pradesh, a rich Telugu-speaking state. 

To address this issue, the app developers partnered with professional medical linguistic companies for their exceptional Telugu Translations. Together, they converted all the app content from English to Telugu to eliminate any misunderstanding among rural health practitioners.

However, the medical industry is not the only one requiring this service. This blog will help us understand how professional Telugu translation services help industries to enter the rich and vast Deccan region.

But before we dive into the industries, let’s explore why Telugu Translation Services are an essential investment.

Why Telugu Translation Services Is a Smart Choice?

Translating content from any language into the Telugu language can be easily done using AI and machine translations. However, brands from diverse industries always prefer to partner with professional translation services to fulfil their linguistic needs.

The reason being

• Flawless Accuracy: Professional language service providers (LSPs) employ skilled native linguists to ensure error-free translations.
  
  
• Deep Cultural Connection: The Telugu-speaking communities have deep cultural ties with the language. LSPs offer culturally relevant translations for brands seeking to foster trust with these communities.
  
  
• Regulatory Compliance: Any content, be it legal or medical, must adhere to the regional regulations to avoid legal pitfalls. Professionally translated Telugu content meets all such legal requirements.

Whether it is document translation for legal contracts or conversion of medical reports, working with a renowned Telugu translation company is essential. It ensures that the brand’s message is clear, accurate, and resonates with 74 million native speakers globally.

The importance of Telugu translation services cannot be properly justified without exploring different industries that operate in Telugu-speaking regions efficiently.

Banking and Finance Industry

It is a top priority for every translated financial content to be precise. Several institutions, like banks, fintech platforms, and insurance firms, operating in Andhra Pradesh and Telangana, heavily use translation services to convert several high-value documents into Telugu.

Some of these documents are

• Policy Term Documents
• Investment Statements
• Bank Statements
• Loan Applications

And much more. 

Banking and financial institutions partner with a professional translation company in India to reduce the risk of misunderstanding and build trust among consumers, especially from rural Telugu-speaking regions.

Medical and Healthcare Industry

From the earlier example of the SMARTHealth India project, we explored how Telugu translations assist the medical sector. However, its importance is not just limited to medical campaigns; hospitals, pharmaceutical companies, and health tech providers commonly join hands with professional Telugu translation services to convert:

• Patient Consent Forms
• Medical Labels and Prescriptions
• Patient Diagnosis Report
• Clinical Trial Test Reports

Without partnering with linguistic professionals, these health institutions are at risk of providing mistranslated content that can have grave consequences. Hence, translations for medical services are not just about converting the language but enhancing healthcare for natives in Telugu-speaking regions.

Legal Industry

The language of the law needs to be highly precise and allow no mistakes. The legal language is filled with complex and contextually important terms, which need to be translated accurately. Imagine a scenario in which the High Court for the State of Telangana sends a summons notice to a firm in the Telugu language. Without professional and accurate translations, it would be impossible for the firm to understand every legal terminology used in the notice.

Telugu translation services assist courts, law firms, and legal departments in translating the following documents into flawless Telugu.

• Contracts and Agreements
• Affidavits and Wills
• Litigation Materials
• Trade Licenses

Professional translations not only ensure linguistic accuracy but also bolster the legal integrity of these documents within regional jurisdictions.

Being essential for industries is one thing, but did you know that Telugu translations also help to promote the Deccan culture worldwide? Check this blog out for more information: Telugu Translation Services: Bonding the Deccan Culture with the World!

Tourism and Hospitality Industry

Tourism is one of the most vital ways to promote your culture. The same goes for Telugu-speaking tourists. When they travel to different places, it is courteous to make them feel welcome and comfortable. Imagine a tourist guide in Rajasthan welcoming his guests from Hyderabad in the Telugu language. This instance immediately creates a bond between the tourist and the guide.

High-quality travel and tourism translations help hotels, airlines, and tour agencies attract Telugu consumers by translating

• Travel Guide and Maps
• Tourism Websites
• Hotel Menus and Brochures
• Itinerary

Why Partner with a Professional?

Any business that wants to expand sales and revenue from the bustling regions of Andhra Pradesh and Telangana needs to rely on a professional translation company like Somya Translators. As the leading ISO 17100:2015 certified translation company in India, we provide:

• Expert Native Linguists
• Cost-Efficient Solutions
• Tailored Telugu Linguistic Services
• 24/7 Support from Our Team
• Exceptionally High-Quality Deliverables

With our services, you won’t just convert words into Telugu but connect organically with the natives.

So, if you are someone looking to enter the rich Deccan lands, make sure to do so by converting all your content into flawless Telugu using our top-notch services!

Contact us now and explore the diverse range of our excellent linguistic solutions!

Interpretation Services: What is Their Role in Different Industries?

In this world, clarity in communication is necessary but also one of the most complex elements to achieve. With over 7000 languages spoken globally, clear and accurate communication in events and meetings requires professional help. Interpretation Services offered by linguistic agencies are a perfect solution to tackle any language challenges that might arise in a tense courtroom, a busy emergency room, or a star-studded film festival.

In this blog, we will explore various interpretation services and understand their role in different industries. 

Types of Interpretation Services

Interpretation services can be broadly categorized into five types.

• Simultaneous Interpretation Services

Skilled interpreters translate the spoken language in real-time and relay it as the speaker speaks, ensuring that the message flows without any hindrance. Simultaneous interpretation services are perfect for live events, conferences, and webinars that require quick communication and sharp focus. 

• Consecutive Interpretation Services

The interpreter translates the message into a different language when the speaker pauses. Though these interpretations are slower, they ensure higher accuracy as the interpreter has enough time to translate the message.

For example, in a court hearing—where every word carries weight—a legal interpreter can carefully translate each word and relay it to the listener during pauses.

• Whispered Interpretation Services

This service is also known as Chuchotage, and as the name itself suggests, it involves whispering the translated message in the ear of the listener. This service is primarily used in high-stakes environments, such as diplomatic meetings, business negotiations, and medical consultations.

• Remote Interpretation Services

Interpretation services don’t just rely on verbal ability but also on technological advancements. In remote interpretation, the interpreter is in a distant place, communicating effectively using various platforms. 

The service can be grouped into

1. Over-the-Phone Interpretation (OPI)
2. Video Remote Interpretation (VRI)

• Sign Language Interpretation Services

Not all languages are spoken; catering to participants with hearing impairments is equally vital, and sign language interpretation helps to achieve that perfectly. Skilled interpreters are proficient in American and British Sign Languages, ensuring positive inclusivity in educational institutes, hospitals, courtrooms, and live television shows.  

Which Industries Rely the Most on Interpretation Services?

• Healthcare: There are places like hospitals and clinics that demand the topmost clarity in communication. Medical Interpretation Services assist linguistically diverse healthcare providers and patients to communicate more effectively. Using professional and reliable interpretation services can be the difference between receiving proper treatment and facing misdiagnosis.

Wondering how to choose the perfect medical interpreter? Check out this blog: Medical Interpreters: How to Choose the Right One?

• Legal: The language of the law is difficult to follow; dealing with it, in an unknown language, becomes an impossible challenge. This is where skilled legal interpreters play a vital role, helping bridge linguistic gaps in the courtroom, police interrogations, and attorney consultations.

• Entertainment: In the 21st century, the media industry has crossed geographical boundaries. With global audiences engaging with each other, interpretation services have become absolutely vital. Live interviews, press conferences, and international film festivals all rely on Certified Translation Companies for their immaculate multilingual interpretation services. 

• Banking and Finance: We have all heard the common phrase “money talks,” but does it in different languages? In this economy, financial institutions commonly engage with multilingual clients. To make this conversation more efficient and clearer, interpretation services are often used. Furthermore, in intense environments like merger discussions and investment meetings, where accuracy means everything—these services are essential.

• Automobile and Manufacturing: The manufacturing and automobile industry is heavily multilingual. From manufacturing units in Germany to design labs in Japan, creating an automobile is a globally collaborative effort. To ensure total efficiency and address every language challenge, interpretation services are necessary. They are a strategic step taken by automobile manufacturers to ensure clear communication in auto expos, product design meetings, and international compliance.

Why Choose Professional Interpretation Services?

Whether you hail from the banking, medical, or legal industry, hiring professional interpreters from a certified translation company like Somya Translators can be a smart move. 

With more than 16 years of extensive experience and diverse services, we offer

• Accuracy with specialized terminology.
• Culturally sensitive interpretations.
• High data security and total confidentiality.
• Complete reliability in high-stake events.

In essence, our interpretation services are not just a tool but a gateway to ensure comprehensive, clear, and accurate communication across various industries.

So, next time you are about to attend a multilingual meeting, do remember us as your potential translation and interpretation partners!

Reach out to us and explore our diverse services today!

Professional Tips to Boost Organic Traffic on Your Website

Are you someone who worked tirelessly to create a website and engage with audiences, only to realize that the website isn’t ranking as high in search results as you’d hoped it would? Then you are in the right place!

In this blog, we will discuss some professional tips that will surely help you boost organic traffic to your website.

High-Quality, Optimized, and Frequent Content

Content is king.

• To drive organic traffic to your website, it is essential to have frequent, high-quality content that resonates with viewers. Conducting audience research and understanding their requirements is a greatly efficient way to create well-researched content that can improve the website’s ranking.
  
  
• Another effective method is to outsource these requirements to a professional SEO and content writing service.
  
  
• Always remember that consistent content is key to maintaining and growing organic traffic. Producing new high-value content regularly helps you stay active in search engines, ultimately improving your website’s ranking.
  
  
• Other than consistently creating high-quality content, keep updating older blogs with new information and industry updates. 
  
  
• Last but not least, optimize your content to make it suitable for search engine results pages (SERPs). No matter how information-rich your content is, it won’t rank high if not optimized properly. This includes adding proper headings and subheadings, high-ranking keywords, and meta descriptions to your content. Use keyword research tools like Ahrefs and SEMrush to identify trending topics and keywords best suited for your website. Social media is Your Best Friend Interestingly, social media content cannot directly affect your website ranking, but it can play a significant role in improving it. Sharing your blogs across social media platforms like Instagram, Facebook, and LinkedIn can boost your site’s visibility. The more people engage with your posts on social media, the more likely they are to visit your website.

Total Mobile Optimization

Did you know that over 50% of global web traffic comes from mobile devices?

Ensuring your website is mobile-friendly is essential in driving organic visitors. Google, the most popular search engine, uses mobile-first indexing, meaning your website’s mobile version is considered the primary version for ranking. 

So, it is vital to ensure that the site is responsive and loads quickly on a mobile device.

You can also use some tools to check your site’s performance, such as:

• Google’s Mobile-Friendly Test
  
• GTmetrix
• WebPageTest
• Pingdom
• Uptrends
• Chrome DevTools 

Technical SEO and Audits

• Never overlook the technical aspect of your website!
  
  
• It may sound tedious, but technical elements of a website, like site speed, crawlability, and structured data, are essential in ranking in SERPs. 
  
  
• Furthermore, you can conduct an independent technical SEO audit to identify issues like broken or bad links, slow site speed, and missing alt. text on images.

Let’s understand the following case study to explore how SEO helps in driving organic traffic to a website.

Case Study: Nomadic Matt and His SEO Experience

Did you know that Nomadic Matt, one of the best travel bloggers in the world, was facing trouble bringing organic traffic to his website in 2018?

To address this, he used SEO Services to improve his website’s ranking, hoping for improved traffic and business growth.

Matt used a multi-pronged approach hinging on engaging content creation, backlinking, and improving site loading speed.

Content that Resonates with Audiences

Matt soon realized the need to create content that his audience wanted. To explore more, he conducted audience research extensively and concluded the following:

• His content needs a revamp, focusing more on the queries arising among travelers.
  
  
• He must use long-tail keywords (specific phrases that target audiences) and proper content structures.
  
  
• He needs to improve the frequency of his blogs.

Technical SEO and Audits

Matt discovered another issue with his website: it wasn’t fully optimized for technical SEO. This led to slow site speed and other usability issues. 

To fix this, Matt did the following:

• Mobile Optimization: Realizing his site had more visitors from mobile devices, he reconstructed his website to make it mobile-friendly.
   
• Page Speed Optimization: To improve page speed, he optimized images and graphics, improved browser caching, and used proper content delivery networks (CDNs).

Building Proper Backlinks

He even linked his website to other credible websites, a process known as backlinking.

He did this by:

• Guest Posts: Reached out to other travel websites to create high-quality guest posts, linking them to his website.
  
  
• Content Outreach: Produced blogs containing linked credible travel websites and booking platforms.

By efficiently utilizing these SEO tips, Matt saw a 150% increase in organic traffic, improved ranking on search engines, and enhanced audience engagement on his website within 12 months.

Want to explore how multilingual SEO aids global business? Check out this blog: How Do Multilingual SEO Services Aid Businesses in Global Success?

Professional SEO Services

You can effortlessly create an SEO-friendly site with Somya Translators, a professional linguistic agency specializing in Multilingual SEO Services.

Our skilled professionals help you turn your website SEO-friendly by implementing industry-standard tricks.

Some exquisite SEO services we offer are:

• Local SEO
• On-Page SEO
• Technical SEO
• Additional Backlinking Services
• Brand SEO
• SEO-friendly content

Ensure high organic traffic to your website as effortlessly as it can get.

Contact us today and get a free quote!