Are you someone who worked tirelessly to create a website and engage with audiences, only to realize that the website isn’t ranking as high in search results as you’d hoped it would? Then you are in the right place!
In this blog, we will discuss some professional tips that will surely help you boost organic traffic to your website.
High-Quality, Optimized, and Frequent Content
Content is king.
- To drive organic traffic to your website, it is essential to have frequent, high-quality content that resonates with viewers. Conducting audience research and understanding their requirements is a greatly efficient way to create well-researched content that can improve the website’s ranking.
- Another effective method is to outsource these requirements to a professional SEO and content writing service.
- Always remember that consistent content is key to maintaining and growing organic traffic. Producing new high-value content regularly helps you stay active in search engines, ultimately improving your website’s ranking.
- Other than consistently creating high-quality content, keep updating older blogs with new information and industry updates.
- Last but not least, optimize your content to make it suitable for search engine results pages (SERPs). No matter how information-rich your content is, it won’t rank high if not optimized properly. This includes adding proper headings and subheadings, high-ranking keywords, and meta descriptions to your content. Use keyword research tools like Ahrefs and SEMrush to identify trending topics and keywords best suited for your website. Social media is Your Best Friend Interestingly, social media content cannot directly affect your website ranking, but it can play a significant role in improving it. Sharing your blogs across social media platforms like Instagram, Facebook, and LinkedIn can boost your site’s visibility. The more people engage with your posts on social media, the more likely they are to visit your website.
Total Mobile Optimization
Did you know that over 50% of global web traffic comes from mobile devices?
Ensuring your website is mobile-friendly is essential in driving organic visitors. Google, the most popular search engine, uses mobile-first indexing, meaning your website’s mobile version is considered the primary version for ranking.
So, it is vital to ensure that the site is responsive and loads quickly on a mobile device.
You can also use some tools to check your site’s performance, such as:
- Google’s Mobile-Friendly Test
- GTmetrix
- WebPageTest
- Pingdom
- Uptrends
- Chrome DevTools
Technical SEO and Audits
- Never overlook the technical aspect of your website!
- It may sound tedious, but technical elements of a website, like site speed, crawlability, and structured data, are essential in ranking in SERPs.
- Furthermore, you can conduct an independent technical SEO audit to identify issues like broken or bad links, slow site speed, and missing alt. text on images.
Let’s understand the following case study to explore how SEO helps in driving organic traffic to a website.
Case Study: Nomadic Matt and His SEO Experience
Did you know that Nomadic Matt, one of the best travel bloggers in the world, was facing trouble bringing organic traffic to his website in 2018?
To address this, he used SEO Services to improve his website’s ranking, hoping for improved traffic and business growth.
Matt used a multi-pronged approach hinging on engaging content creation, backlinking, and improving site loading speed.
Content that Resonates with Audiences
Matt soon realized the need to create content that his audience wanted. To explore more, he conducted audience research extensively and concluded the following:
- His content needs a revamp, focusing more on the queries arising among travelers.
- He must use long-tail keywords (specific phrases that target audiences) and proper content structures.
- He needs to improve the frequency of his blogs.
Technical SEO and Audits
Matt discovered another issue with his website: it wasn’t fully optimized for technical SEO. This led to slow site speed and other usability issues.
To fix this, Matt did the following:
- Mobile Optimization: Realizing his site had more visitors from mobile devices, he reconstructed his website to make it mobile-friendly.
- Page Speed Optimization: To improve page speed, he optimized images and graphics, improved browser caching, and used proper content delivery networks (CDNs).
Building Proper Backlinks
He even linked his website to other credible websites, a process known as backlinking.
He did this by:
- Guest Posts: Reached out to other travel websites to create high-quality guest posts, linking them to his website.
- Content Outreach: Produced blogs containing linked credible travel websites and booking platforms.
By efficiently utilizing these SEO tips, Matt saw a 150% increase in organic traffic, improved ranking on search engines, and enhanced audience engagement on his website within 12 months.
Want to explore how multilingual SEO aids global business? Check out this blog: How Do Multilingual SEO Services Aid Businesses in Global Success?
Professional SEO Services
You can effortlessly create an SEO-friendly site with Somya Translators, a professional linguistic agency specializing in Multilingual SEO Services.
Our skilled professionals help you turn your website SEO-friendly by implementing industry-standard tricks.
Some exquisite SEO services we offer are:
- Local SEO
- On-Page SEO
- Technical SEO
- Additional Backlinking Services
- Brand SEO
- SEO-friendly content
Ensure high organic traffic to your website as effortlessly as it can get.
Contact us today and get a free quote!