Arabic Website Translation: A Three-Step Guide to Efficient Localization

Since the beginning of the 21st century, the Arab world—comprising the Persian Gulf, the Middle East, and the North African countries—has made some significant contributions to global trade. Not only does the region produce 35% of the world’s total oil, but it also houses some strategic ports facilitating trade between the western and the eastern hemispheres. Despite being a geopolitically sensitive area, it is one of the fastest-growing economic hubs in the world. This makes the region an enticing market for global companies. They often rely on website translations to ensure a seamless entry into a foreign market. Similarly, to enter the Arab market, an efficient tool that helps these companies is Arabic Website Translation. 

Website translation is a complex process but can be made into a very effective step that ensures a seamless transition into Arab-speaking nations. This further helps the company to derive copious amounts of revenue and profits. This article aims to provide a three-step methodology used by Arabic Website Translation Agencies to convert an online platform that suits the needs of the Arab natives.

Making Arabic Website Translation Easier and More Efficient

The chances of a website performing optimally in Arab regions increase exponentially by adhering to these steps.

1) Pre-Translation Preparation

a. Identify Your Target Audience: Conduct thorough research and spot local consumer cultures, purchasing patterns, etc., that could be integrated into the website, making it more culturally attuned to the Arabic demography.

b. Use The Correct Dialect: Arabic is spoken across a vast region and includes several dialects. A Website Localization Company identifies these dialects with the assistance of skilled linguists, ensuring the correct dialect is used on the website.

c. Set Up The Procedure: Finalize content for translation, keep the website open for multiple languages, and, if required, select the right CAT tools.

2) Translating The Website According To Arab preferences

a. The next step is to translate all the website content into Arabic. Avoid using automated tools, as they might miss some cultural nuances or produce an inconsistent tone, which visitors might find awkward and confusing. Partner with an Arabic Proofreading Service, to negate these mistakes and ensure a natural flow of content.

b. Convert the visuals, graphics, and images to suit the target audience. The multimedia should reflect cultural preferences and must not be offensive. Arabic is written from right to left, so ensure the correct usage of textual design, font, metrics, date format, currency, etc. An agency providing Multilingual DTP Services can adapt these elements, making the website aligned and easy to navigate.

3) Optimization and launch of the website

a. In any website, it is vital to enhance the user experience and reduce complexity for visitors. A localization agency will structure the website according to the Arabic browsing pattern, making it easier to use. These changes might include adapting dropdown menus, toggle buttons, advertisement space, etc.

b. Search engine optimization (SEO) plays an important role in increasing website traffic. A website is being integrated with Arabic keywords, making it rank higher in search results. For example, a Medical Translation agency localizing a healthcare website would ensure the usage of words like “الرعاية الصحية” (healthcare), “الطبيب” (doctor), or “الأدوية” (medicines) in the website content.

Once the website has been translated, it should be checked for errors by other linguist(s) and should be launched for a test run on a small population. Upon correction of all the errors, the website can be launched into the native regions but should always be ready for maintenance and updates.

Explore the different challenges in localization in this interesting blog, Challenges of Localization and How to Overcome Them?

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Get your website localized

What do you feel when your language being used? “Obviously, it provides pleasure and pride,” would be the common answer. Recently, web localization has become a very important tool in the globalized corporate world as the need to communicate locally is being more felt, it is being used to invite internet users especially those who stick to their local languages. It became very necessary to have root connection of local level to form strong foundation required for any organizational growth and to survive in this fit for survival world. For having a good business success in this world market, the organization should have direct access with local people to make them potential clients. It can be possible only through good websites where every piece of information is given in more detail. However, there is always a challenge of language barrier while making inroads into getting more exposure of the company and products. Now people usually resort to Web localization that provides more efficiency in tackling the language barriers.

Today we can find many websites in local languages which highly help in marketing, promotion and disseminating of needful information about products and companies; it also helps in building good rapport with people who highly appreciate companies to find their local language being used and within no time they become loyal customers. One can understand the importance and role plays by web localization to draw maximum benefits from the markets. Since, different people speaking different languages, have different demands and expectation, in order to satisfy their needs every company has to have good assessment or research. So to become more transparent, effective and business oriented the company requires to propagate information in local languages through websites which is known as Website Localization.

For illustration, an Indian company trying to compete in the global market has to have translated version of the policies, objectives and target set to achieve otherwise effort made for marketing globally would go vain due to communication gaps. People should have good interpretation, if needed by their own local languages through website localization that would surely bring good prospect for the company. Website Translation is a way to reach your global customers.