Marketing Campaign Translations: The Bread and Butter of Today’s Brands!

Did you know that over 70% of brands believe that resonant and organic content results in effective marketing in foreign lands and boosts sales? Some highly engaging global marketing content includes flyers, posters, billboards, banners, website marketing copy, social media posts, press releases, product descriptions, etc. In today’s world, marketing campaigns are essential to attract potential consumers, and it is even more important to speak their language in these campaigns. Implementing a productive marketing campaign is a surefire way to boost a brand’s presence in diverse markets. However, to succeed internationally, marketing materials must be converted into the local language. This is where Marketing Campaign Translations comes in.

Professional linguistic agencies translate outreach materials accurately so that brands can ensure their messages are well-crafted and clear, which enhances engagement and trust among linguistically diverse consumers.

In this blog, we will discuss various points on why marketing campaign translations are important in this globalized market and analyze a case study of a popular brand translating their marketing materials to increase sales.

Why are Marketing Campaign Translations Important?

The following are the reasons why a brand uses marketing campaign translations.

·       Enhancing Global Reach: Professionally done marketing translations enable businesses to engage in linguistically diverse regions by curating content into local languages while being culturally relevant.

·       Improving Customer Engagement: An accurate translation helps to create resonating messages with different audiences. This further improves customer engagement and brand awareness in a specific region.

·       Better Conversion Rate: It is essential to ensure that audiences do not just engage but also buy the product offered. Adapting marketing materials and websites according to the target demographic can help build enriching customer experiences, leading to higher conversion rates.

·       Establishing Organic Bonds and Trust: Translations must be accurate to bolster the credibility of a brand. MTPE Services is a process that involves thorough review by human linguists on content translated by machine. This improves the preciseness and tone of the outreach material and builds a natural connection with consumers.

·       Experiencing Competitive Edge: Making advertisements is not very difficult and is done by every brand. But enhancing the effect of these advertisements by using Marketing Films and Video Translations is the extra mile a brand should go. Professional translation companies help brands with these to achieve a competitive advantage and flourish in international markets.

If you wish to explore the difference between Marketing Translations and digital marketing translations, then do check out this blog: Understanding the Difference between Marketing Translations & Digital Marketing Translations.

Pepsi: From “The Right Choice” to “Youngistaan”

Pepsi, an iconic and world-renowned cola brand, has always seen India as one of their largest consumers. To maintain their dominance in the market, they have repeatedly executed catchy marketing campaigns targeting different regions. Whether it be using the slogan “the right choice” to influence consumers or the iconic “Youngistaan” campaign.

In 2008, Pepsi decided to completely revamp their marketing efforts in India and launched the “Youngistaan” campaign, which specifically targeted the growing youth population of India. They used some famous young celebrities in their advertisement campaigns and curated their slogans, banners, and billboards to make it more resonant with the Indian audience.

Pepsi used translation, localization, and Desktop Publishing Services in India to create one of the most iconic ad campaigns in the Indian market.

Translation:

1.     Pepsi, understanding the vast diversity of Indian languages, converted their content into Hindi, Bengali, Marathi, Malayalam, Punjabi, etc. This ensured that their message was clear in different regions of India while maintaining the emotional appeal to the target audience.

2.     Using Marketing Translations to create region-specific and catchy slogans. Introducing iconic slogans such as “Oh yes, Abhi” effectively targeted Indian youth’s nature of getting things done as soon as possible.

Localization: Localization is necessary to garner better engagement within a market that is driven culturally—like India. Adapting the visual tone of advertisements, messaging of written materials, etc., according to Indian culture, was key to connecting with local youth. Additionally, Pepsi dispersed region-specific marketing materials like patriotic content for Delhi and tech-savvy content for Bangalore.

DTP: Pepsi’s print and digital materials were essential to maintain its dominance in India. From typography to color schemes, they adjusted every detail to appeal to the local aesthetic preferences. DTP services seamlessly integrated specific design elements that captured the modern youthful spirit of Pepsi—making the cola a smashing hit in India.

Create an Effective Marketing Campaign Today!

Collaborating with a competent linguistic agency is essential to translate marketing content efficiently and effectively. Somya Translators, an Indian Translation Company, has worked with global brands and has provided engaging and high-quality marketing campaign translations. Over the past 16 years, we have offered exceptional linguistic services to companies from different industries and have made giant strides in tackling language barriers.

Connect with us today and translate your marketing materials professionally!

Website Translation Services: A Gateway to Connect with Global Consumers!

Did you know that almost 71% of small businesses have a full-fledged, functioning website? Even more, almost all global companies work tirelessly on their website content to ensure higher customer engagement and global sales. Websites are more than just a mere tool in this interconnected digital age. It is a portal to connect organically with consumers across the globe. But in this multilingual and diverse sphere, it gets difficult to create personalized user experiences on websites. To tackle this pressing issue, several enterprises have started employing Website Translation Services. These services help businesses translate their websites into languages other than English to create a natural and lasting bond with global consumers. Let’s explore more about this service.

Why Are Website Translation Services Growing in Demand?

Website translation is a cumulative process of changing the language of a website according to the preference of the natives, adjusting the date, time, currency, and other metrics, adapting the font and design, and removing any content that might be deemed offensive in the area.

Companies trying to grow their presence in foreign markets often look for these services as a viable option to facilitate expansion. Also known as Localization Services, they offer creative solutions by providing the expertise of linguistic geniuses. These linguists are thoroughly knowledgeable of the target region, not just the language but also the culture and the local laws. A website that is localized creates trust between a company and its customers and helps businesses ensure a personalized experience for their consumers.

Furthermore, by partnering with a professional localization company, businesses can also expect the following results.

·     Improved Global Revenue and Customer Engagement: Website translation can exponentially boost international revenue and consumer engagement. Studies conclude that 73% of Internet users prefer website content, like product descriptions, instructions, menus, etc., in their native language. This enhanced clarity in communication leads to higher engagement and ultimately increases sales and revenue from different global markets.

·      Boost SEO and Ranking: Translation companies also employ multilingual search engine optimization (SEO) services. In this, the website content is integrated with local keywords. These keywords have higher ranking in the search engines of the area, enabling the website to appear repeatedly during searches. Hence, by applying this service to their websites, businesses can compete seamlessly even in the most competitive markets.

·      Cultural Sensitivity and Legal Compliance: The linguists offered by Localization Services have deep knowledge of the cultural nuances and variations in the laws of the target area. This helps them to translate the website in a manner that reflects both cultural respect and legal compliance, further paving the way for increased organic traffic on the website.

·      Strengthens Brand Identity Across Cultures: Most of the businesses aim to enhance their reputation and brand awareness in foreign lands. A multilingual website is easier to navigate and hence becomes popular among the natives. A translated and localized website also instills a sense of belonging in the customers, making them feel understood by the brand.

·    Supports Multilingual Customer Service: It is essential to provide a satisfying experience for the customer. Multilingual customer service won’t just help a customer to address their query in a preferred language but also boost the website’s review in a positive manner.

Did you know that a flawless translation of an e-commerce website can boost your sales and revenue exponentially? Check out this blog to know more: How Does Translation of an eCommerce Website Help You Sell More Products Online?

Find the Perfect Website Translation Partner!

If you are looking to translate your website in a professional and accurate way, then look no further than Somya Translators. As the leading Professional Translation Company from India, we combine the skills of our world-class linguists with the top-notch resources we possess and provide immaculate and resounding results for our clients.

Feel free to reach out today and check out our distinguished services!