Subtitling: A Real Art...

When we talk about what subtitling is, we can say in simple words that it is a printed translation. Which surely is true, but what if we take it as an art. You’ll not agree with me on the first place. When given some deep thoughts to it, nobody can deny the importance and skills required to be a subtitler.

On a simple note subtitling is one of the several processes commonly used in the translation of audio-visual products. It can be in the form of captions or simple subtitles shown at the bottom on the screen.

Subtitling is much cheaper than dubbing, and it takes less time, so it is common in smaller countries for which the audience is too small to justify dubbing on a large scale.

Now lets discuss it further.

From a linguistic point of view, subtitling can be divided into two types: a) Intralingual subtitling, also known as captioning, which is primarily aimed at the deaf and hard of hearing, but also extremely useful for people learning a foreign language; b) Interlingual subtitling, the spoken/written message of the original product which is translated into the language of the target audience. From technical point of view it can again be of two type: a) Open Subtitling, which refers to subtitles that appear permanently on screen and cannot be ‘switched off’ by the viewer; b) Closed subtitles, which the viewer can choose to see or not.

Translation of Subtitling is sometimes very different from the translation of written text. Usually, when a film or a TV program is subtitled, the subtitler watches the picture and listens to the audio sentence by sentence. As subtitling doesn’t just mean to translate the dialogue, thus other meaningful language in films such as signs, letters, captions and other written words are also an important area needed to be considered upon. When a film has lots of written language and dialogue happening together, this can result in some very difficult choices for the subtitler.The subtitler may or may not have access to a written transcript of the dialog. Especially in commercial subtitles, the subtitler often interprets what is meant, rather than translating how it is said, i.e. meaning being more important than form. The subtitler does this when the dialog must be condensed in order to achieve an acceptable reading speed.

The subtitler’s task is already difficult because subtitles are so limited in space (about 37 characters per line, and a maximum of two lines) and time (subtitles should not stay on the screen longer than six seconds). The result is that the content of the dialogue has to be cut down to fit in the subtitles. Not only that, but the content has to be translated, and the subtitles also have to be ‘spotted’ or timed carefully to match the dialogue.

The basic aim of any Translation is to reformulate a source language message in a given target language, avoiding at all costs any misunderstandings in the process. In other translation practices mistakes can easily pass unnoticed, but this is rarely the case in a mode of translation as uniquely vulnerable as subtitling. Hence it will no be incorrect to project subtitling as another real art form of contemporary time.

Tips for Translation

There is no need to explain what translation means in our everyday non-professional understanding. It is a process when a text – be it oral or written - created in one language is transferred into another language. But translation has never been just a word for word substitution – it is a difficult and creative process that requires real professionals with a wide experience in Translation Industry. It is the language differences that made people resort to this hard yet vitally important job and made the translation itself one of the oldest occupations in the world. Different cultures, mentalities, levels of development, traditions – all of them come forward when a need arises to translate. It is easy to make oneself lost in this ever-changing world of words and meanings.

Many people believe that translation is an easy thing and all you have to do is to change words from the source text into the equivalent words of a target text. However, this is not true since some phrases, if translated literally, would make no sense.

Translation is a very complicated process which has to consider many factors - the genre and the style of the original text, the translator's competence, and the timeline allocated to the project and many more. There are a great number of useful translation tips available online and offline, yet every translator have their own reliable methods and techniques, built on expertise and time. Here, are few of the most essential translation tips that can come in handy both for the oral translation and the written translation.

Oral Translation Tips

Interpreting - simultaneous, consecutive and whispering - is considered to be the most difficult type of translation. To achieve great results in this domain, an interpreter is expected to have a high level of competence in different areas, to understand and critically analyse the translated information, to know how to highlight the key elements in the text, to constantly enrich their professional vocabulary, etc. The personal features of an interpreter - such as a quick reaction, clear articulation, and bright mind - are also of great importance.

The most essential interpretation tips are as follows:

• In advance familiarize yourself with the topic of the speech
• Note down main points of the speech – it will help you when interpreting
• Translate and clarify the meaning of special terms and key words prior to interpreting
• Establish friendly relations between you and the speaker at a consecutive interpretation
• Remember to pronounce words distinctly and clearly
• Produce a brief summary at the end of the speech - it helps to clarify conclusions
• React quickly and be ready to work under pressure
• Enjoy what you are doing - there won't be a second chance
• Transmit a clear message to the target audience.

Work, in Translation Industry

A glimpses of work in translation Industry

The Job: Translator/ Interpreter

The Nature of the Work: Translators and interpreters work fluidly with languages, but their responsibilities differ. Translators work with printed copy. Interpreters specialize in the spoken word and serve as liaisons between two parties, such as a doctor and patient or defendant and attorney. They typically must consider ethical obligations; translators often have to massage copy to make sense of pop culture references. "Being bilingual isn't enough," says Judy Jenner, who co-founded Twin Translations with her sister. "We have to shape a message to an international audience."

The Pay: Many jobs are free-lance. Interpreters can earn between $15 and $30 per hour, according to Common Sense Advisory, a Boston-based research firm. Translations are paid per word. Ms. Jenner, for example, charges 24 to 27 cents per word, depending on the skill level. Savvy translators can earn six figures per year, says Milena Savova, academic director of the department of foreign languages, translating and interpreting at New York University. Full-time staff at language-services firms earn from $40,000 to $60,000, according to a recent survey from the Globalization and Localization Association, a language-services trade group.

The Hours: Hours are often flexible. Ms. Jenner, who lives in Las Vegas, says she completes her assignments while lounging by the pool. Her twin sister and fellow translator/interpreter works from Austria. Elizabeth Chegezy, a translator and interpreter in Philadelphia, says free-lancers can work as much or as little as they like. However, she warns that the high-paced role technology plays in the business means some clients will demand unreasonable deadlines. At language-services firms, business hours are the norm.

The Benefits: Free-lancers are responsible for their own health-care and retirement-savings plans. At language-services firms, traditional health-care packages are common, as are retirement-savings programs.

Globalization and Localization Association Website Becomes Industry Portal

The Globalization and Localization Association (GALA) has completely updated its website www.gala-global.org to offer more resources for members and the industry.

One of the major new features is the Knowledge Center. In addition to a wealth of articles, case studies, and survey data, the Knowledge Center includes the association’s quarterly GALAxy newsletter, its LocalizationCAREERS.net job board and its updated Language Technology & Services Directory. The searchable directory offers users easy access to information on vendors around the world.

Another new feature is the Localization Overview, which lives within the Knowledge Center. Developed by industry experts, the overview is a first stop for anyone who wants more information on taking products and services global. It covers everything from definitions of localization and internationalization to localization technologies to working with localization vendors.

“We have made the website a portal to be used by our members and their customers for greater knowledge,” said Laura Brandon, GALA Association Manager. “Our goal is to make it the premier resource in the language and localization industry.”